RIDE OR DIE

MAAP is a pioneering cycling apparel company committed to developing the art and progression of cycling. How do they do it? Through a considered approach to style, innovation and performance. We worked with the team (out of lycra) to produce lifestyle, team-racing and product photography for a spade of shoots across Australia with the killer content was rolled out in marketing collateral across MAAP's digital platforms and ride-stopping advertising billboards. When it was time for them to open their flagship store Ollie and Jarrad approached us for the PR rollout including media and influencer relations and one epic launch event.