DOT DOT

Beauty is in the eye of the beholder. So when Dot Dot engaged us to manage the launch of its Japanese hand-crafted eyewear brand, we engaged some leading aesthetes to flaunt the new shades. We developed an integrated PR and social media campaign to launch with impact. Think strategic influencer partnerships with the likes of Dominique Elissa, Vydia Rishie-Howell and Eileen Cassidy to produce authentic and scroll-stopping sponsored content. We also garnered coverage in over 15 online and print publications. (Insert: Broadsheet, The Cool Hunter, GQ Australia, Vogue Australia and The Age - Executive Style.)

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